Hi, I'm Perry Siow.
When I first started in Singapore real estate over two decades ago, I did what most new agents do: focus on the property. What’s available? What’s selling? And what should my clients buy?
But after years of sitting with Singaporean families, buyers, and sellers from all walks of life, and going through countless market cycles, my thinking has since evolved.
The property is rarely the starting point. You are.
So I start with you:
- What do you own today?
- What’s your financial position?
- What does your family need?
- Where do you want to be in 5 to 10 years?
Only then do we talk about property. Sometimes the answer is to buy, but often, it is to wait. Get this first part right, and the rest gets a lot simpler.
I’ve seen properties that looked expensive turn out to be great decisions, and seemingly “good deals” struggle.
The lesson: never judge a property from one angle.
So I connect the dots:
- The macro and micro market
- Entry price and land cost
- Supply and demand
- Future developments
- Buyer profile and exit audience
That thinking became my 4C Framework: Calculation, Clarity, Comparison and Conclusion. Four must-do’s before any decision.
First and foremost, I’m a husband and a father of two boys. I spend most weekdays at the gym, on a run, or doing more number crunching on my stock portfolio, which I enjoy managing. Weekends are strictly for family and church. Nothing beats an afternoon of just talking with my boys.
My wife is a different story. Jamie is also a property adviser, which means I now have a colleague who fact-checks me at home and at work. She’s constantly questioning my numbers, challenging my conclusions, and often spots softer angles that my number-focused brain misses.
For you, that means every decision is thought through from more than one side. Also, she’s usually right. I’ve made my peace with that, mostly.
Why Perry Siow?
You don’t need more listings. You’ve probably seen plenty already.
What most people need is someone to run their actual numbers and give them a straight answer: buy, sell, hold, or do nothing yet. That’s why I built PerrySiow.com. It’s a place to come before you decide, to research the market, know your numbers, and compare your options. No sales. No pressure.
After decades in this business, my belief is simple: before you buy a property, build a strategy. Property isn’t the strategy. It’s the outcome of a good strategy.
Not sure where to begin? Start with one conversation. Knowing your numbers costs nothing.
How I Analyse Before I Recommend
A step-by-step way of choosing a property with your eyes open.
I Don't Just Find Properties. I Test Them.
A nice showflat is easy to fall for. A good purchase is harder to find.
It means the right property, at the right price, with a clear plan for when you sell. So before I recommend anything, I put it through two tools.
Step 1: Property Radar
My Property Radar is built on my own methodology. It studies new launches and resale homes side by side, and looks at six things, which are price, location, future growth, layout, demand and resale potential.
So, think about this. Will this property still be attractive to the next buyer when it’s time for you to exit?
Step 2: 3D Property Explorer
Once a project passes the first step, I use the 3D Property Explorer to compare blocks, stacks, facing, views, floor levels and layouts. It also shows west sun exposure and anything that might block your view later.
For a new launch, that means you know exactly what you’re choosing before you book, not just what’s still available.
And if the numbers don’t support a project, I’ll tell you so, however good the showflat looks.
Who's Behind PerrySiow.com
Perry Siow
“I lead the overall advisory and editorial direction of PerrySiow.com. My role is to connect what we’re seeing in the market with real property decisions — bringing together the numbers, market research and more than 25 years of experience advising buyers, sellers and families.”
Jamie Yoeng
“Jamie brings another perspective to the way we look at property. While numbers and strategy are important, property is also about how people and families actually live. Together, we look at property not simply as an investment or transaction, but as a decision that needs to make sense both financially and personally.”
Cris Ng
“Cris is one of the mortgage advisers I work closely with when my clients need help with property financing. From comparing mortgage packages and interest rates to working through more complex financing situations, Cris helps make the process easier to understand and navigate. What I value most is his ability to look beyond just finding the lowest rate. When a financing situation becomes complicated, he is resourceful in exploring possible solutions and helping clients understand their options before making a decision.”
Years in Singapore Real Estate
Clients Served
In Property Transactions
My Road So Far
Started in Real Estate
I began my property career in 2000 with DWG, where I was named one of its Top Agents, within five years. Beginner’s luck?
Leading a Team
From 2006 to 2012, I was recognised as HSR’s Top Division Director.
Best Leader
In 2011 and 2012, I received the SAEA Best Leader Award.
Recognised Beyond Property
In 2013, I received the Successful Entrepreneur Award (Platinum Category) and HSR’s Special Merit Award. That June, the Sunday Times also featured my views on good debt and bad debt for young adults.
A Milestone Year
I was named HSR’s #1 Senior Vice President.
Building a Stronger Office
I was recognised as one of OrangeTee’s Top Office Sale Achievers.
Champion Team Builder
TheEdge named me Champion Team Builder.
Consistency Through Change
In 2020, 2021 and 2022, I was named OrangeTee’s Top Senior Executive Director Champion.
Twelve Months in a Row
Across 2022 and 2023, I held the Top Senior Executive Director Champion title for 12 consecutive months.
Joining the PropNex Family
In December 2023, I was named a PropNex Platinum Achiever, and again in October 2024.
A Full Year at PropNex
This year I was named Top Lister, Top Recruiter and Top Transactor, and I reached Super Gold.
More Than Two Decades Later
Today, I do more than help families buy properties. I help them build capital, rebalance their assets and grow their net worth, one clear decision at a time.
What Clients Say
Don't Just Take My Word for It.
Every property journey is different. Hear from my clients about their experiences and how we worked together to make better property decisions.
Before you buy a property, build a strategy. Property strategy, insights and advisory for Singapore homeowners.
© 2026 Perry Siow. All Rights Reserved.
CEA Reg: R006056B, a licensed real estate salesperson with PropNex Realty Pte Ltd L3008022J
Location Map: 480 Lorong 6 Toa Payoh #11-03a, Singapore 310480